Call Us To Do It, LLC. | ||||||||||||||||||||||
Our Business Plan | ||||||||||||||||||||||
Together, we will make it happen. | ||||||||||||||||||||||
ACKNOWLEDGEMENT | ||||||||||||||||||||||
The following people are to be recognized for their contribution to the final assembly of this set of documents. Thanks to eachand everyone for taking the time to apply your unique expertise towards the creation of our Business Plan. | ||||||||||||||||||||||
Mr. Lou Spadafore | ||||||||||||||||||||||
Marion Country resident, occupation: insurance sales person, manager of Country Club Shopping Center. | ||||||||||||||||||||||
Advisor for Call Us To Do It, LLC. | ||||||||||||||||||||||
A Client of Call Us To Do It, LLC. | ||||||||||||||||||||||
Mr. Ron Payne | ||||||||||||||||||||||
Marion Country resident, life time business man, board member of, for years. | ||||||||||||||||||||||
Advisor for Call Us To Do It, LLC. | ||||||||||||||||||||||
Miss Carletta Edwards | ||||||||||||||||||||||
Fairmont, WV resident, occupation: Banker for Huntington National Bank. | ||||||||||||||||||||||
Advisor for Call Us To Do It, LLC. | ||||||||||||||||||||||
TABLE OF CONTENTS | ||||||||||||||||||||||
CONTENT | PAGE | |||||||||||||||||||||
Executive Summary | 1 | |||||||||||||||||||||
General Company Description | 3A | |||||||||||||||||||||
Mission Statement | 3B | |||||||||||||||||||||
Vision Statement | 3C | |||||||||||||||||||||
Ethic Rule | 3D | |||||||||||||||||||||
Services | 4A | |||||||||||||||||||||
Economics | 5 | |||||||||||||||||||||
Company Goals | 7 | |||||||||||||||||||||
Company Summary | WORKING | |||||||||||||||||||||
Company Objectives | WORKING | |||||||||||||||||||||
Market Segmentation | WORKING | |||||||||||||||||||||
Competitors | COMPLETED | |||||||||||||||||||||
Competitive Advantage Summary | WORKING | |||||||||||||||||||||
Niche and Strengths | COMPLETED | |||||||||||||||||||||
Marketing Strategy: Pricing | WORKING | |||||||||||||||||||||
Marketing Strategy: Proposed Location | COMPLETED | |||||||||||||||||||||
Marketing Strategy: Sales Channel | COMPLETED | |||||||||||||||||||||
Marketing Strategy: Promotion | WORKING | |||||||||||||||||||||
Marketing Strategy: Promotional Budget | WORKING | |||||||||||||||||||||
Operational Plan | WORKING | |||||||||||||||||||||
Management Summary | WORKING | |||||||||||||||||||||
Financial Plan | WORKING | |||||||||||||||||||||
Appendix A – Services Detailed Pricing | WORKING | |||||||||||||||||||||
Appendix B | WORKING | |||||||||||||||||||||
Appendix C | WORKING | |||||||||||||||||||||
Appendix D | WORKING | |||||||||||||||||||||
Appendix E | WORKING | |||||||||||||||||||||
Glossory | WORKING | |||||||||||||||||||||
Index | WORKING | |||||||||||||||||||||
Executive Summary | Page 1 | |||||||||||||||||||||
Call Us To Do It is a Handyman Service Company, registered as a Sole Proprietorship in 2019, performing a wide range of maintenance services, landscaping services, lawn care, gardening (flower/vegetable), minor electrical-plumbing repair, drywall repairs, interior painting, storage system fabrication/modifications, and remodeling for residential homeowners and commercially operated shopping centers and commercially operated residential rental property managers/owners. Reregistered with the West Virginia Secretary of State as an LLC in 2020 DBA Call Us To Do It, LLC. | ||||||||||||||||||||||
We also provide extended services available to commercial and non-commercial customers; pickup/delivery/product assembly/disposal of commercial/consumer goods. Simply put, we perform services on almost everything below the roof, above the foundation and all around the yard. | ||||||||||||||||||||||
Our target customers are not unlike our current clientele who is made up of primarily lower to middle to upper middle-income homeowners living in long time established neighborhoods as well as rural areas and some of our client reside in well maintained residential communities whose ages range from (age 25) young professionals to (age 80+) retired career public service and private sector professionals. These are people who just may not have the time, the skills, the tools, the resources or the ability to perform the services we provide. | ||||||||||||||||||||||
This company not only survived the onset of the December 2019 Covid-19 pandemic, but we thrived and grew as a company overcoming the challenges of dealing with public health safety, developing personal protection protocol, purchasing personal protection equipment in safely serving our customers as well as increasing/expanding our equipment, tools, supplies in order to keep up with the demand of services. Most of our new customers became our regular clientele while our competition shut down abandoning their clientele. | ||||||||||||||||||||||
Now that the pandemic has become the norm, people are no longer spending as freely today as they were a year ago due to the fact that there is no more Government financial aid. Homeowners are being more careful with their spending as the rise in basic material costs shot up two years ago. Still, some of those material costs are high but slowly dropping and homeowners are seeking quality services, this is paramount to them. | ||||||||||||||||||||||
Call Us To Do It is currently in a “Catch 1, 2” situation; | ||||||||||||||||||||||
1) The company needs to win more customers, perform more Job/Projects, increase sales. | ||||||||||||||||||||||
2) The company needs to hire more employees to perform the Job/Projects provided by the increase in sales. | ||||||||||||||||||||||
Page 1 | ||||||||||||||||||||||
A $50,000.00 infusion into Call Us To Do It will help us advance into the Spring and Summer months hiring and training people, increase our basic supply inventory, add another work truck and insure operating as well as pay roll funding for 12 months. Found in Appendix A is our 2023 spending budget which includes hiring and training employees both here in West Virginia and in South Carolina. In Appendix B is our current Client Summer Maintenance Service Schedule. Appendix C is our target goals for 2023. | ||||||||||||||||||||||
In our target goals for 2023, we are going to take advantage of having a handyman license to explore and study the possibilities of converting departments into independent companies – subsidiaries of Call Us To Do It. | ||||||||||||||||||||||
Every year since 2019, we experience a huge surge in Estimate Requests for Spring and Summer Projects starting as early as March. As I am writing this, a repeat Client in Forest Acres, South Carolina called to schedule an estimate to have a complete entry and storm door replaced and a wood burning fire place insert removed. Today is Friday, February 10, 2023, and the Estimate Requests will soon be calling in from new and current customers. | ||||||||||||||||||||||
In November of 2022, I licensed and insured our company to operate in an affluent neighborhood known as the City of Forest Acres, a suburb of Columbia South Carolina and is one mile from the front gates of Fort Jackson Army Base. While taking care of my aging Uncle, I saw the growth potential of a handyman service and while there worked as a handyman cleaning yards. That simple service cultivated two repeat customers. One customer saw me while I was cleaning a customer’s lawn of leaves as she is walking in her neighborhood, stopped to speak with me then hired me to clean her lawn. She then hired me again to do repairs on her storage shed. The funding I’m seeking will allow expansion into that area which will lead to the greater Columbia area. The company currently has one truck, and one truck cannot expect to service two locations 462 miles and 10 hours driving time apart. | ||||||||||||||||||||||
In both West Virginia and South Carolina, as well as other states across the country, homeowners are having a difficult time finding people to perform the services they seek, let alone legally license and insured businesses like Call Us To Do It, just aren’t available in their areas. Yes, there are huge numbers of contractors and builders, remodeling/renovation companies, but, we will not be competing with them simply because, they are after the large projects and frankly, little projects like changing out a door, cleaning a yard, repairing a board on a step for them doesn’t pay their bills, pay their employees and nor does it fit their company profile. (You don’t use a grenade launcher to shoot a squirrel when a slingshot will do the job perfectly.) | ||||||||||||||||||||||
Page 2 | ||||||||||||||||||||||
General Company Description | 3A | |||||||||||||||||||||
Call Us To Do It is an affordable Handyman Service providing basic residential and commercial services such as light construction, maintenance, repairs, remodeling as well as providing 24/7 on call emergency repair services. | ||||||||||||||||||||||
Mission Statement | 3B | |||||||||||||||||||||
The task that this company has chosen to undertake is to provide unique and high quality services to our clients at a fair and competitive price. To provide employment as well as opportunities of personal advancement coupled with on-the-job training to men and women within our local working and marketing area. To Maintain the highest standard of Ethics, Fair Trade and holding to the honor of this industry and to the contracts, both written and with the oral word, given on a handshake. | ||||||||||||||||||||||
Vision Statement | 3C | |||||||||||||||||||||
Together, we can make things better. From getting the job done right the first time while putting people to work. To grow into a company that is large enough to have the buying power, to affordably maintain our own warehousing, of companies like WalMart and Home Depot to be able to bring the cost of materials down below the retail level and it affordable to our clients. To grow into a cooperation that can offer business opportunities to people who are committed in making a difference in serving their communities. To become America's Household Name, Call Us To Do it. | ||||||||||||||||||||||
Ethic Rule | 3D | |||||||||||||||||||||
This company being, the agents of this
company, employees of this company, the officers of this company, have given
their oath to not engage in any illegal activity on or off the
Job/Project. Once a Job/Project Quote has been created, printed, delivered and accepted by the Client, the content/price will not be modified in any way without the joint consent of both the Client and this company. This company is an Equal Opportunity Establishment regarding any persons, customers/employees and shall not demonstrate bias towards any of a person’s orientation of all matter that are protected by the Civil Rights Act 1964 88-352 (78 Stat. 241). |
||||||||||||||||||||||
Community | 3E | |||||||||||||||||||||
Together, we will make it happen. | ||||||||||||||||||||||
Moto | 3F | |||||||||||||||||||||
Get the Job Done Right the First Time. | ||||||||||||||||||||||
Commitment | 3G | |||||||||||||||||||||
Job Quality is always #1. | ||||||||||||||||||||||
Page 3 | ||||||||||||||||||||||
Services | 4A | |||||||||||||||||||||
We off a Free Estimate on all our services. We have a basic Operation Rate of $65.00 Hourly. | ||||||||||||||||||||||
Minor Basic Repairs | 4B | |||||||||||||||||||||
Decorating Service | 4C | |||||||||||||||||||||
1. Interior Decorating | ||||||||||||||||||||||
2. Exterior Decorating | ||||||||||||||||||||||
Lawn Care | 4D | |||||||||||||||||||||
1. Mowing | ||||||||||||||||||||||
a. Bagging Clippings | ||||||||||||||||||||||
2. Line Trimming | ||||||||||||||||||||||
3. Edging | ||||||||||||||||||||||
Garden Care | 4E | |||||||||||||||||||||
1. Gardening Care (Flower) | ||||||||||||||||||||||
2. Gardening Care (Vegetable In Ground) | ||||||||||||||||||||||
3. Gardening (Vegetable In Box) | ||||||||||||||||||||||
Painting | 4F | |||||||||||||||||||||
1. Exterior Painting | ||||||||||||||||||||||
2. Interior Painting | ||||||||||||||||||||||
Pressure Washing | 4G | |||||||||||||||||||||
Window Washing Residential & Commercial | 4H | |||||||||||||||||||||
Screen Repairs (Doors, Porches & Windows) | 4I | |||||||||||||||||||||
New Construction (Light) | 4J | |||||||||||||||||||||
Light Electrical Installation/Repair | 4K | |||||||||||||||||||||
Light Plumbing Repair | 4L | |||||||||||||||||||||
Appliance Installation | 4M | |||||||||||||||||||||
Mobile Small Engine Servicing | 4N | |||||||||||||||||||||
Pick Up & Delivery | 4O | |||||||||||||||||||||
(No Highly Flammable Supplies or Liquids. No Music Instruments or Equipment.) | ||||||||||||||||||||||
Demolition (Light) | 4P | |||||||||||||||||||||
Property Clean Up/Out Service | 4Q | |||||||||||||||||||||
1. Foreclosures | ||||||||||||||||||||||
a. Interior | ||||||||||||||||||||||
b. Exterior | ||||||||||||||||||||||
2. Rentals | ||||||||||||||||||||||
a. Interior | ||||||||||||||||||||||
b. Exterior | ||||||||||||||||||||||
3. Repossessions | ||||||||||||||||||||||
4. Apartment Cleanout | ||||||||||||||||||||||
5. Garage Cleanout | ||||||||||||||||||||||
6. Storage Unit/Build Cleanout | ||||||||||||||||||||||
Page 4 | ||||||||||||||||||||||
Economics | 5A | |||||||||||||||||||||
Market Size: | 5A1 | |||||||||||||||||||||
POPULATION | HOME OWNER HOUSING |
HOUSING RENTERS |
TOTAL HOUSING |
OCCUPIED HOUSING |
UNOCCUPIED HOUSING |
OCCUPIDE RENTAL HOUSING |
||||||||||||||||
259,095 | 82,910 | 176,185 | 121,336 | 107,918 | 13,418 | 38,426 | ||||||||||||||||
(The data for the calculations in the figure above were taken from the 2020 Census includes 5 West Virginia counties.) | ||||||||||||||||||||||
Potential Customer Base: | 5A2 | |||||||||||||||||||||
Market Area Breakdown: Five counties. | ||||||||||||||||||||||
1 Monongahela (Largest Market Area) | ||||||||||||||||||||||
o Population 105,822 | ||||||||||||||||||||||
§ 293 people per mile. | ||||||||||||||||||||||
o Housing 49,881 | ||||||||||||||||||||||
§ 138 Housing Units per mile | ||||||||||||||||||||||
§ 44,385 are occupied. | ||||||||||||||||||||||
· 15,128 are married. | ||||||||||||||||||||||
· 1,060 are single male. | ||||||||||||||||||||||
· 1,633 are single female. | ||||||||||||||||||||||
§ 58.3% are homeowners. | ||||||||||||||||||||||
§ 41.7% are renters. | ||||||||||||||||||||||
2 Harrison | ||||||||||||||||||||||
o Population 65,921 | ||||||||||||||||||||||
§ 158 people per mile | ||||||||||||||||||||||
o Housing 30,480 | ||||||||||||||||||||||
§ 73 Housing Units per mile | ||||||||||||||||||||||
§ 27,358 are occupied. | ||||||||||||||||||||||
· 10,965 are married. | ||||||||||||||||||||||
· 964 are single male. | ||||||||||||||||||||||
· 1,675 are single female. | ||||||||||||||||||||||
§ 74.9% are homeowners. | ||||||||||||||||||||||
§ 25.1% are renters | ||||||||||||||||||||||
3 Marion (Home Office) | ||||||||||||||||||||||
o Population 56,205 | ||||||||||||||||||||||
§ 182 people per mile | ||||||||||||||||||||||
o Housing 26,280 | ||||||||||||||||||||||
§ 85 Housing Units per mile | ||||||||||||||||||||||
§ 23,233 are occupied. | ||||||||||||||||||||||
· 10,048 are married. | ||||||||||||||||||||||
· 790 are single male. | ||||||||||||||||||||||
· 1,396 are single female. | ||||||||||||||||||||||
§ 74.1% are homeowners. | ||||||||||||||||||||||
§ 25.9% are renters. | ||||||||||||||||||||||
Page 5 | ||||||||||||||||||||||
Economics continued | 6A | |||||||||||||||||||||
Market Area: Five counties. continued | 6A1 | |||||||||||||||||||||
4 Taylor | ||||||||||||||||||||||
o Population 16,705. | ||||||||||||||||||||||
§ 96 people per mile. | ||||||||||||||||||||||
o Housing 7,441. | ||||||||||||||||||||||
§ 43 Housing Units per mile. | ||||||||||||||||||||||
§ 6,723 are occupied. | ||||||||||||||||||||||
· 3,030 are married. | ||||||||||||||||||||||
· 217 are single male. | ||||||||||||||||||||||
· 441 are single female. | ||||||||||||||||||||||
§ 81.8% are homeowners. | ||||||||||||||||||||||
§ 19.2% are renters. | ||||||||||||||||||||||
5 Wetzel | ||||||||||||||||||||||
o Population 14,442 | ||||||||||||||||||||||
§ 40 people per mile. | ||||||||||||||||||||||
o Housing 7,254 | ||||||||||||||||||||||
§ 20 Housing Units per mile. | ||||||||||||||||||||||
§ 6,229 are occupied. | ||||||||||||||||||||||
· 2,489 are married. | ||||||||||||||||||||||
· 150 are single male. | ||||||||||||||||||||||
· 404 are single female. | ||||||||||||||||||||||
§ 81.1% are homeowners. | ||||||||||||||||||||||
§ 19.9 are renters. | ||||||||||||||||||||||
(The numbers in this segment are taken directly from the 2020 Census.) | ||||||||||||||||||||||
Market Share | 6A2 | |||||||||||||||||||||
First Market Share is 1% of the 74% Consumer Owned Occupied Housing Units (79,857 units) 799 units. | ||||||||||||||||||||||
The second Market Share is 1% of the 26% Commercially Owned Occupied Residential Housing Units (28,075 rental units) 281 rental units. | ||||||||||||||||||||||
Page 6 | ||||||||||||||||||||||
Company Goals | 7A | |||||||||||||||||||||
Laid out is a series of goals. Monthly, Quarterly, Semiannually, Annually, 2024 through 2028. | ||||||||||||||||||||||
Monthly Goals | 7A1 | |||||||||||||||||||||
1. Safety | ||||||||||||||||||||||
a. To maintain and continue our Job/Project Safety Program and our Job/Project Safety Record beyond our to date (2/14/2023) current 821 working days. | ||||||||||||||||||||||
Quarterly Goals | 7A2 | |||||||||||||||||||||
The First Quarterly Goal is Part 1 of a the 2023 plan target of creating a client base large enough to support an independent branch of this company, Call Us To You Your Lawn Are. | ||||||||||||||||||||||
1. First Quarter 2023 | ||||||||||||||||||||||
a. Target the residential lawn care market. | ||||||||||||||||||||||
a1. Increase our residential lawn care clientel from 3 to 24. | ||||||||||||||||||||||
b. Target the commercial lawn care market. | ||||||||||||||||||||||
b1. Increase our commercial lawn care clientel from 1 to 20. | ||||||||||||||||||||||
c. Target the residential flower garden care market. | ||||||||||||||||||||||
c1. Promote scheduling new flower garden installation. | ||||||||||||||||||||||
c2. Promote scheduling Spring flower garden preperation. | ||||||||||||||||||||||
c3. Promote scheduling flower garden seasonal care. | ||||||||||||||||||||||
d. Target the residential vegetable garden care market. | ||||||||||||||||||||||
d1. Promote scheduling new vegetable garden tilling. | ||||||||||||||||||||||
d2. Promote scheduling vegetable garden care. | ||||||||||||||||||||||
d3. Promote scheduling vegetable garden harvesting. | ||||||||||||||||||||||
e. Target the commercial flower garden care market. | ||||||||||||||||||||||
e1. Promote scheduling new flower garden installation. | ||||||||||||||||||||||
e2. Promote scheduling Spring flower garden preperation. | ||||||||||||||||||||||
e3. Promote scheduling flower garden seasonal care. | ||||||||||||||||||||||
2. Second Quarter 2023 | ||||||||||||||||||||||
a. Target the residential lawn care market. | ||||||||||||||||||||||
3. Thridd Quarter 2023 | ||||||||||||||||||||||
4. Forth Quarter 2023 | ||||||||||||||||||||||
Semiannually Goals | 7A3 | |||||||||||||||||||||
Annually Goals | 7A4 | |||||||||||||||||||||
Page 7 | ||||||||||||||||||||||
Company Summary | 8A | |||||||||||||||||||||
Company Objectives | 8A1 | |||||||||||||||||||||
Market Segmentation | 8A2 | |||||||||||||||||||||
There are three distint market segments that are available for marketing | ||||||||||||||||||||||
1. Homeowners | ||||||||||||||||||||||
a. Retired | ||||||||||||||||||||||
b. Professionals | ||||||||||||||||||||||
c. Single Parents | ||||||||||||||||||||||
d. The Mechanically Challenged | ||||||||||||||||||||||
2. Residential Property Owners | ||||||||||||||||||||||
a. Apartment Rentals | ||||||||||||||||||||||
b. Rental Houses | ||||||||||||||||||||||
c. Manufacture/Mobile Homes | ||||||||||||||||||||||
3. Realistate Broking Companies | ||||||||||||||||||||||
a. Commercial Property Managers | ||||||||||||||||||||||
b. Residential Property Managers | ||||||||||||||||||||||
Page 8 | ||||||||||||||||||||||
Competitors | 9A | |||||||||||||||||||||
When performing a google search for local handymen services, this was the list. | ||||||||||||||||||||||
BUSINESS | ADVERTISED LICENSED | CITY | ||||||||||||||||||||
24/7 Handyman | Morgantown | |||||||||||||||||||||
A Habitual Handyman | ||||||||||||||||||||||
A1 Handyman Services llc | LLC | |||||||||||||||||||||
All In A Day's Handyman Services | ||||||||||||||||||||||
Bell's Handyman Service | ||||||||||||||||||||||
Bottom Up Home Services and Improvements | Shinnston | |||||||||||||||||||||
Calvin's Handyman | Flemington | |||||||||||||||||||||
Carl's Handyman Services | West Over | |||||||||||||||||||||
Handyman services | Adah | |||||||||||||||||||||
Happy Helpers Handyman Service | ||||||||||||||||||||||
HT Handyman Services LLC | LLC | |||||||||||||||||||||
Hubby4Hire | ||||||||||||||||||||||
Jill of All Trades LLC | LLC | Fairmont | ||||||||||||||||||||
Joseph's Maintenance | ||||||||||||||||||||||
M&S SERVICES | ||||||||||||||||||||||
Suters Handyman Service LLC | Contractor | Fairmont | ||||||||||||||||||||
Total Construction | Morgantown | |||||||||||||||||||||
Tri-County Handyman Services LLC | LLC | Idamay | ||||||||||||||||||||
Handyman Restore & Repair, LLC | LLC | Fairmont | ||||||||||||||||||||
Competitive Advantage Summary | 9A1 | |||||||||||||||||||||
Niche and Strengths | 9A2 | |||||||||||||||||||||
Our Niche | ||||||||||||||||||||||
Our Niche is being a Handyman. We have the experience, knowhow, tools and equipment gives us the ability to perform a large number of needed services under one roof so to speak. Lawn Care, Landscaping, Painting, Plumbing, Electrical, Wood Construction, Drywall Repair, Modifications, Fabrication, etc. | ||||||||||||||||||||||
Page 9 | ||||||||||||||||||||||
Our Strengths | 10A | |||||||||||||||||||||
Our smain trength is that we do think and perform "outside the box" by finding a variety of solutions for situations and challenges. We recognize that there are more than one way to accomplish the goal of building, rempairing and/or modifying what the customer needs done. | ||||||||||||||||||||||
The next strongest strength is 30 years of residential home construction experience and knowledge. Not the so called collected years other companies lay claim to, but real on hand knowledge and experience. | ||||||||||||||||||||||
We have our own mobile fabrication and service shop capable of woodworking, welding, electrical, plumbing, small engine service and repair, etc. | ||||||||||||||||||||||
We are organized from the first day we opened with a business plan much simular to what you are reading now. | ||||||||||||||||||||||
Our Office is also experienced, knowledgeable and adaptable when it comes to employing the various software technologies, keeping up with the tax laws, employee pay roll, coporate banking system and our corporate bookkeeping system. | ||||||||||||||||||||||
We have written our own policies and procedures that follow to the letter the laws, ordenances, regulations and rules that guide as well as govern ever aspect of our operations. | ||||||||||||||||||||||
Over the past 3 years we have continually re-invest into the company's tool and equipment inventory as we carefully expanded our ability to offer services without barrowing a single penny. | ||||||||||||||||||||||
This is our second year as a LLC and we learned figured out this year how to turned a small profit when most other companies/compeditors in our industry are still operating in the red. | ||||||||||||||||||||||
Page 10 | ||||||||||||||||||||||
Marketing Strategy | 11A | |||||||||||||||||||||
Pricing | 11A1 | |||||||||||||||||||||
Location | 11A2 | |||||||||||||||||||||
Our business location isn't a factor when comes to customer/client interaction or access. Our office is at our home along with our storage yard for our equipment. Marketing and/or advertising our location isn't a priority since we go to our new customers when we preform a free estimate. | ||||||||||||||||||||||
Sales Channel | 11A3 | |||||||||||||||||||||
Direct Sales is our strategy using the following channels: | ||||||||||||||||||||||
1. Social Media | ||||||||||||||||||||||
a. Facebook© | ||||||||||||||||||||||
b. YouTube© | ||||||||||||||||||||||
2. Web Service | ||||||||||||||||||||||
a. Browser Population Experts | ||||||||||||||||||||||
3. Direct Mail | ||||||||||||||||||||||
a. Post Card Appointment Reminders | ||||||||||||||||||||||
b. Introduction letters and Brochures | ||||||||||||||||||||||
4. Printed Paper | ||||||||||||||||||||||
a. Business Cards | ||||||||||||||||||||||
b. Brochures | ||||||||||||||||||||||
c. Door Hangers | ||||||||||||||||||||||
d. Post Cards | ||||||||||||||||||||||
Indirect channel: | ||||||||||||||||||||||
1 Human resources | ||||||||||||||||||||||
a. Client "Word of Mouth". | ||||||||||||||||||||||
Promotion | 12A | |||||||||||||||||||||
Promotional Budget | 13A | |||||||||||||||||||||
Operational Plan | 14A | |||||||||||||||||||||
Management Summary | 15A | |||||||||||||||||||||
Financial Plan | 16A | |||||||||||||||||||||
Page 0 | ||||||||||||||||||||||
Appendix A | 17A | |||||||||||||||||||||
Page 0 | ||||||||||||||||||||||
Appendix B | 18A | |||||||||||||||||||||
Page 0 | ||||||||||||||||||||||
Appendix C | 19A | |||||||||||||||||||||
Page 0 | ||||||||||||||||||||||
Appendix D | 20A | |||||||||||||||||||||
Glossory | 21A | |||||||||||||||||||||
Index | 22A | |||||||||||||||||||||
Call Us To Do It, LLC. | ||||||||||||||||||||||
Our Business Plan | ||||||||||||||||||||||
Together, we will make it happen. | ||||||||||||||||||||||
ACKNOWLEDGEMENT | ||||||||||||||||||||||
The following people are to be recognized for their contribution to the final assembly of this set of documents. Thanks to eachand everyone for taking the time to apply your unique expertise towards the creation of our Business Plan. | ||||||||||||||||||||||
Mr. Lou Spadafore | ||||||||||||||||||||||
Marion Country resident, occupation: insurance sales person, manager of Country Club Shopping Center. | ||||||||||||||||||||||
Advisor for Call Us To Do It, LLC. | ||||||||||||||||||||||
A Client of Call Us To Do It, LLC. | ||||||||||||||||||||||
Mr. Ron Payne | ||||||||||||||||||||||
Marion Country resident, life time business man, board member of, for years. | ||||||||||||||||||||||
Advisor for Call Us To Do It, LLC. | ||||||||||||||||||||||
Miss Carletta Edwards | ||||||||||||||||||||||
Fairmont, WV resident, occupation: Banker for Huntington National Bank. | ||||||||||||||||||||||
Advisor for Call Us To Do It, LLC. | ||||||||||||||||||||||
TABLE OF CONTENTS | ||||||||||||||||||||||
CONTENT | PAGE | |||||||||||||||||||||
Executive Summary | 1 | |||||||||||||||||||||
General Company Description | 3A | |||||||||||||||||||||
Mission Statement | 3B | |||||||||||||||||||||
Vision Statement | 3C | |||||||||||||||||||||
Ethic Rule | 3D | |||||||||||||||||||||
Services | 4A | |||||||||||||||||||||
Economics | 5 | |||||||||||||||||||||
Company Goals | 7 | |||||||||||||||||||||
Company Summary | WORKING | |||||||||||||||||||||
Company Objectives | WORKING | |||||||||||||||||||||
Market Segmentation | WORKING | |||||||||||||||||||||
Competitors | COMPLETED | |||||||||||||||||||||
Competitive Advantage Summary | WORKING | |||||||||||||||||||||
Niche and Strengths | COMPLETED | |||||||||||||||||||||
Marketing Strategy: Pricing | WORKING | |||||||||||||||||||||
Marketing Strategy: Proposed Location | COMPLETED | |||||||||||||||||||||
Marketing Strategy: Sales Channel | COMPLETED | |||||||||||||||||||||
Marketing Strategy: Promotion | WORKING | |||||||||||||||||||||
Marketing Strategy: Promotional Budget | WORKING | |||||||||||||||||||||
Operational Plan | WORKING | |||||||||||||||||||||
Management Summary | WORKING | |||||||||||||||||||||
Financial Plan | WORKING | |||||||||||||||||||||
Appendix A – Services Detailed Pricing | WORKING | |||||||||||||||||||||
Appendix B | WORKING | |||||||||||||||||||||
Appendix C | WORKING | |||||||||||||||||||||
Appendix D | WORKING | |||||||||||||||||||||
Appendix E | WORKING | |||||||||||||||||||||
Glossory | WORKING | |||||||||||||||||||||
Index | WORKING | |||||||||||||||||||||
Executive Summary | Page 1 | |||||||||||||||||||||
Call Us To Do It is a Handyman Service Company, registered as a Sole Proprietorship in 2019, performing a wide range of maintenance services, landscaping services, lawn care, gardening (flower/vegetable), minor electrical-plumbing repair, drywall repairs, interior painting, storage system fabrication/modifications, and remodeling for residential homeowners and commercially operated shopping centers and commercially operated residential rental property managers/owners. Reregistered with the West Virginia Secretary of State as an LLC in 2020 DBA Call Us To Do It, LLC. | ||||||||||||||||||||||
We also provide extended services available to commercial and non-commercial customers; pickup/delivery/product assembly/disposal of commercial/consumer goods. Simply put, we perform services on almost everything below the roof, above the foundation and all around the yard. | ||||||||||||||||||||||
Our target customers are not unlike our current clientele who is made up of primarily lower to middle to upper middle-income homeowners living in long time established neighborhoods as well as rural areas and some of our client reside in well maintained residential communities whose ages range from (age 25) young professionals to (age 80+) retired career public service and private sector professionals. These are people who just may not have the time, the skills, the tools, the resources or the ability to perform the services we provide. | ||||||||||||||||||||||
This company not only survived the onset of the December 2019 Covid-19 pandemic, but we thrived and grew as a company overcoming the challenges of dealing with public health safety, developing personal protection protocol, purchasing personal protection equipment in safely serving our customers as well as increasing/expanding our equipment, tools, supplies in order to keep up with the demand of services. Most of our new customers became our regular clientele while our competition shut down abandoning their clientele. | ||||||||||||||||||||||
Now that the pandemic has become the norm, people are no longer spending as freely today as they were a year ago due to the fact that there is no more Government financial aid. Homeowners are being more careful with their spending as the rise in basic material costs shot up two years ago. Still, some of those material costs are high but slowly dropping and homeowners are seeking quality services, this is paramount to them. | ||||||||||||||||||||||
Call Us To Do It is currently in a “Catch 1, 2” situation; | ||||||||||||||||||||||
1) The company needs to win more customers, perform more Job/Projects, increase sales. | ||||||||||||||||||||||
2) The company needs to hire more employees to perform the Job/Projects provided by the increase in sales. | ||||||||||||||||||||||
Page 1 | ||||||||||||||||||||||
A $0.00 infusion into Call Us To Do It will help us advance into the Spring and Summer months hiring and training people, increase our basic supply inventory, add another work truck and insure operating as well as pay roll funding for 12 months. Found in Appendix A is our 2023 spending budget which includes hiring and training employees both here in West Virginia and in South Carolina. In Appendix B is our current Client Summer Maintenance Service Schedule. Appendix C is our target goals for 2023. | ||||||||||||||||||||||
In our target goals for 2023, we are going to take advantage of having a handyman license to explore and study the possibilities of converting departments into independent companies – subsidiaries of Call Us To Do It. | ||||||||||||||||||||||
Every year since 2019, we experience a huge surge in Estimate Requests for Spring and Summer Projects starting as early as March. As I am writing this, a repeat Client in Forest Acres, South Carolina called to schedule an estimate to have a complete entry and storm door replaced and a wood burning fire place insert removed. Today is Friday, February 10, 2023, and the Estimate Requests will soon be calling in from new and current customers. | ||||||||||||||||||||||
In November of 2022, I licensed and insured our company to operate in an affluent neighborhood known as the City of Forest Acres, a suburb of Columbia South Carolina and is one mile from the front gates of Fort Jackson Army Base. While taking care of my aging Uncle, I saw the growth potential of a handyman service and while there worked as a handyman cleaning yards. That simple service cultivated two repeat customers. One customer saw me while I was cleaning a customer’s lawn of leaves as she is walking in her neighborhood, stopped to speak with me then hired me to clean her lawn. She then hired me again to do repairs on her storage shed. The funding I’m seeking will allow expansion into that area which will lead to the greater Columbia area. The company currently has one truck, and one truck cannot expect to service two locations 462 miles and 10 hours driving time apart. | ||||||||||||||||||||||
In both West Virginia and South Carolina, as well as other states across the country, homeowners are having a difficult time finding people to perform the services they seek, let alone legally license and insured businesses like Call Us To Do It, just aren’t available in their areas. Yes, there are huge numbers of contractors and builders, remodeling/renovation companies, but, we will not be competing with them simply because, they are after the large projects and frankly, little projects like changing out a door, cleaning a yard, repairing a board on a step for them doesn’t pay their bills, pay their employees and nor does it fit their company profile. (You don’t use a grenade launcher to shoot a squirrel when a slingshot will do the job perfectly.) | ||||||||||||||||||||||
Page 2 | ||||||||||||||||||||||
General Company Description | 3A | |||||||||||||||||||||
Call Us To Do It is an affordable Handyman Service providing basic residential and commercial services such as light construction, maintenance, repairs, remodeling as well as providing 24/7 on call emergency repair services. | ||||||||||||||||||||||
Mission Statement | 3B | |||||||||||||||||||||
The task that this company has chosen to undertake is to provide unique and high quality services to our clients at a fair and competitive price. To provide employment as well as opportunities of personal advancement coupled with on-the-job training to men and women within our local working and marketing area. To Maintain the highest standard of Ethics, Fair Trade and holding to the honor of this industry and to the contracts, both written and with the oral word, given on a handshake. | ||||||||||||||||||||||
Vision Statement | 3C | |||||||||||||||||||||
Together, we can make things better. From getting the job done right the first time while putting people to work. To grow into a company that is large enough to have the buying power, to affordably maintain our own warehousing, of companies like WalMart and Home Depot to be able to bring the cost of materials down below the retail level and it affordable to our clients. To grow into a cooperation that can offer business opportunities to people who are committed in making a difference in serving their communities. To become America's Household Name, Call Us To Do it. | ||||||||||||||||||||||
Ethic Rule | 3D | |||||||||||||||||||||
This company being, the agents of this
company, employees of this company, the officers of this company, have given
their oath to not engage in any illegal activity on or off the
Job/Project. Once a Job/Project Quote has been created, printed, delivered and accepted by the Client, the content/price will not be modified in any way without the joint consent of both the Client and this company. This company is an Equal Opportunity Establishment regarding any persons, customers/employees and shall not demonstrate bias towards any of a person’s orientation of all matter that are protected by the Civil Rights Act 1964 88-352 (78 Stat. 241). |
||||||||||||||||||||||
Community | 3E | |||||||||||||||||||||
Together, we will make it happen. | ||||||||||||||||||||||
Moto | 3F | |||||||||||||||||||||
Get the Job Done Right the First Time. | ||||||||||||||||||||||
Commitment | 3G | |||||||||||||||||||||
Job Quality is always #1. | ||||||||||||||||||||||
Page 3 | ||||||||||||||||||||||
Services | 4A | |||||||||||||||||||||
We off a Free Estimate on all our services. We have a basic Operation Rate of $65.00 Hourly. | ||||||||||||||||||||||
Minor Basic Repairs | 4B | |||||||||||||||||||||
Decorating Service | 4C | |||||||||||||||||||||
1. Interior Decorating | ||||||||||||||||||||||
2. Exterior Decorating | ||||||||||||||||||||||
Lawn Care | 4D | |||||||||||||||||||||
1. Mowing | ||||||||||||||||||||||
a. Bagging Clippings | ||||||||||||||||||||||
2. Line Trimming | ||||||||||||||||||||||
3. Edging | ||||||||||||||||||||||
Garden Care | 4E | |||||||||||||||||||||
1. Gardening Care (Flower) | ||||||||||||||||||||||
2. Gardening Care (Vegetable In Ground) | ||||||||||||||||||||||
3. Gardening (Vegetable In Box) | ||||||||||||||||||||||
Painting | 4F | |||||||||||||||||||||
1. Exterior Painting | ||||||||||||||||||||||
2. Interior Painting | ||||||||||||||||||||||
Pressure Washing | 4G | |||||||||||||||||||||
Window Washing Residential & Commercial | 4H | |||||||||||||||||||||
Screen Repairs (Doors, Porches & Windows) | 4I | |||||||||||||||||||||
New Construction (Light) | 4J | |||||||||||||||||||||
Light Electrical Installation/Repair | 4K | |||||||||||||||||||||
Light Plumbing Repair | 4L | |||||||||||||||||||||
Appliance Installation | 4M | |||||||||||||||||||||
Mobile Small Engine Servicing | 4N | |||||||||||||||||||||
Pick Up & Delivery | 4O | |||||||||||||||||||||
(No Highly Flammable Supplies or Liquids. No Music Instruments or Equipment.) | ||||||||||||||||||||||
Demolition (Light) | 4P | |||||||||||||||||||||
Property Clean Up/Out Service | 4Q | |||||||||||||||||||||
1. Foreclosures | ||||||||||||||||||||||
a. Interior | ||||||||||||||||||||||
b. Exterior | ||||||||||||||||||||||
2. Rentals | ||||||||||||||||||||||
a. Interior | ||||||||||||||||||||||
b. Exterior | ||||||||||||||||||||||
3. Repossessions | ||||||||||||||||||||||
4. Apartment Cleanout | ||||||||||||||||||||||
5. Garage Cleanout | ||||||||||||||||||||||
6. Storage Unit/Build Cleanout | ||||||||||||||||||||||
Page 4 | ||||||||||||||||||||||
Economics | 5A | |||||||||||||||||||||
Market Size: | 5A1 | |||||||||||||||||||||
POPULATION | HOME OWNER HOUSING |
HOUSING RENTERS |
TOTAL HOUSING |
OCCUPIED HOUSING |
UNOCCUPIED HOUSING |
OCCUPIDE RENTAL HOUSING |
||||||||||||||||
259,095 | 82,910 | 176,185 | 121,336 | 107,918 | 13,418 | 38,426 | ||||||||||||||||
(The data for the calculations in the figure above were taken from the 2020 Census includes 5 West Virginia counties.) | ||||||||||||||||||||||
Potential Customer Base: | 5A2 | |||||||||||||||||||||
Market Area Breakdown: Five counties. | ||||||||||||||||||||||
1 Monongahela (Largest Market Area) | ||||||||||||||||||||||
o Population 105,822 | ||||||||||||||||||||||
§ 293 people per mile. | ||||||||||||||||||||||
o Housing 49,881 | ||||||||||||||||||||||
§ 138 Housing Units per mile | ||||||||||||||||||||||
§ 44,385 are occupied. | ||||||||||||||||||||||
· 15,128 are married. | ||||||||||||||||||||||
· 1,060 are single male. | ||||||||||||||||||||||
· 1,633 are single female. | ||||||||||||||||||||||
§ 58.3% are homeowners. | ||||||||||||||||||||||
§ 41.7% are renters. | ||||||||||||||||||||||
2 Harrison | ||||||||||||||||||||||
o Population 65,921 | ||||||||||||||||||||||
§ 158 people per mile | ||||||||||||||||||||||
o Housing 30,480 | ||||||||||||||||||||||
§ 73 Housing Units per mile | ||||||||||||||||||||||
§ 27,358 are occupied. | ||||||||||||||||||||||
· 10,965 are married. | ||||||||||||||||||||||
· 964 are single male. | ||||||||||||||||||||||
· 1,675 are single female. | ||||||||||||||||||||||
§ 74.9% are homeowners. | ||||||||||||||||||||||
§ 25.1% are renters | ||||||||||||||||||||||
3 Marion (Home Office) | ||||||||||||||||||||||
o Population 56,205 | ||||||||||||||||||||||
§ 182 people per mile | ||||||||||||||||||||||
o Housing 26,280 | ||||||||||||||||||||||
§ 85 Housing Units per mile | ||||||||||||||||||||||
§ 23,233 are occupied. | ||||||||||||||||||||||
· 10,048 are married. | ||||||||||||||||||||||
· 790 are single male. | ||||||||||||||||||||||
· 1,396 are single female. | ||||||||||||||||||||||
§ 74.1% are homeowners. | ||||||||||||||||||||||
§ 25.9% are renters. | ||||||||||||||||||||||
Page 5 | ||||||||||||||||||||||
Economics continued | 6A | |||||||||||||||||||||
Market Area: Five counties. continued | 6A1 | |||||||||||||||||||||
4 Taylor | ||||||||||||||||||||||
o Population 16,705. | ||||||||||||||||||||||
§ 96 people per mile. | ||||||||||||||||||||||
o Housing 7,441. | ||||||||||||||||||||||
§ 43 Housing Units per mile. | ||||||||||||||||||||||
§ 6,723 are occupied. | ||||||||||||||||||||||
· 3,030 are married. | ||||||||||||||||||||||
· 217 are single male. | ||||||||||||||||||||||
· 441 are single female. | ||||||||||||||||||||||
§ 81.8% are homeowners. | ||||||||||||||||||||||
§ 19.2% are renters. | ||||||||||||||||||||||
5 Wetzel | ||||||||||||||||||||||
o Population 14,442 | ||||||||||||||||||||||
§ 40 people per mile. | ||||||||||||||||||||||
o Housing 7,254 | ||||||||||||||||||||||
§ 20 Housing Units per mile. | ||||||||||||||||||||||
§ 6,229 are occupied. | ||||||||||||||||||||||
· 2,489 are married. | ||||||||||||||||||||||
· 150 are single male. | ||||||||||||||||||||||
· 404 are single female. | ||||||||||||||||||||||
§ 81.1% are homeowners. | ||||||||||||||||||||||
§ 19.9 are renters. | ||||||||||||||||||||||
(The numbers in this segment are taken directly from the 2020 Census.) | ||||||||||||||||||||||
Market Share | 6A2 | |||||||||||||||||||||
First Market Share is 1% of the 74% Consumer Owned Occupied Housing Units (79,857 units) 799 units. | ||||||||||||||||||||||
The second Market Share is 1% of the 26% Commercially Owned Occupied Residential Housing Units (28,075 rental units) 281 rental units. | ||||||||||||||||||||||
Page 6 | ||||||||||||||||||||||
Company Goals | 7A | |||||||||||||||||||||
Laid out is a series of goals. Monthly, Quarterly, Semiannually, Annually, 2024 through 2028. | ||||||||||||||||||||||
Monthly Goals | 7A1 | |||||||||||||||||||||
1. Safety | ||||||||||||||||||||||
a. To maintain and continue our Job/Project Safety Program and our Job/Project Safety Record beyond our to date (2/14/2023) current 821 working days. | ||||||||||||||||||||||
Quarterly Goals | 7A2 | |||||||||||||||||||||
The First Quarterly Goal is Part 1 of a the 2023 plan target of creating a client base large enough to support an independent branch of this company, Call Us To You Your Lawn Are. | ||||||||||||||||||||||
1. First Quarter 2023 | ||||||||||||||||||||||
a. Target the residential lawn care market. | ||||||||||||||||||||||
a1. Increase our residential lawn care clientel from 3 to 24. | ||||||||||||||||||||||
b. Target the commercial lawn care market. | ||||||||||||||||||||||
b1. Increase our commercial lawn care clientel from 1 to 20. | ||||||||||||||||||||||
c. Target the residential flower garden care market. | ||||||||||||||||||||||
c1. Promote scheduling new flower garden installation. | ||||||||||||||||||||||
c2. Promote scheduling Spring flower garden preperation. | ||||||||||||||||||||||
c3. Promote scheduling flower garden seasonal care. | ||||||||||||||||||||||
d. Target the residential vegetable garden care market. | ||||||||||||||||||||||
d1. Promote scheduling new vegetable garden tilling. | ||||||||||||||||||||||
d2. Promote scheduling vegetable garden care. | ||||||||||||||||||||||
d3. Promote scheduling vegetable garden harvesting. | ||||||||||||||||||||||
e. Target the commercial flower garden care market. | ||||||||||||||||||||||
e1. Promote scheduling new flower garden installation. | ||||||||||||||||||||||
e2. Promote scheduling Spring flower garden preperation. | ||||||||||||||||||||||
e3. Promote scheduling flower garden seasonal care. | ||||||||||||||||||||||
2. Second Quarter 2023 | ||||||||||||||||||||||
a. Target the residential lawn care market. | ||||||||||||||||||||||
3. Thridd Quarter 2023 | ||||||||||||||||||||||
4. Forth Quarter 2023 | ||||||||||||||||||||||
Semiannually Goals | 7A3 | |||||||||||||||||||||
Annually Goals | 7A4 | |||||||||||||||||||||
Page 7 | ||||||||||||||||||||||
Company Summary | 8A | |||||||||||||||||||||
Company Objectives | 8A1 | |||||||||||||||||||||
Market Segmentation | 8A2 | |||||||||||||||||||||
There are three distint market segments that are available for marketing | ||||||||||||||||||||||
1. Homeowners | ||||||||||||||||||||||
a. Retired | ||||||||||||||||||||||
b. Professionals | ||||||||||||||||||||||
c. Single Parents | ||||||||||||||||||||||
d. The Mechanically Challenged | ||||||||||||||||||||||
2. Residential Property Owners | ||||||||||||||||||||||
a. Apartment Rentals | ||||||||||||||||||||||
b. Rental Houses | ||||||||||||||||||||||
c. Manufacture/Mobile Homes | ||||||||||||||||||||||
3. Realistate Broking Companies | ||||||||||||||||||||||
a. Commercial Property Managers | ||||||||||||||||||||||
b. Residential Property Managers | ||||||||||||||||||||||
Page 8 | ||||||||||||||||||||||
Competitors | 9A | |||||||||||||||||||||
When performing a google search for local handymen services, this was the list. | ||||||||||||||||||||||
BUSINESS | ADVERTISED LICENSED | CITY | ||||||||||||||||||||
24/7 Handyman | Morgantown | |||||||||||||||||||||
A Habitual Handyman | ||||||||||||||||||||||
A1 Handyman Services llc | LLC | |||||||||||||||||||||
All In A Day's Handyman Services | ||||||||||||||||||||||
Bell's Handyman Service | ||||||||||||||||||||||
Bottom Up Home Services and Improvements | Shinnston | |||||||||||||||||||||
Calvin's Handyman | Flemington | |||||||||||||||||||||
Carl's Handyman Services | West Over | |||||||||||||||||||||
Handyman services | Adah | |||||||||||||||||||||
Happy Helpers Handyman Service | ||||||||||||||||||||||
HT Handyman Services LLC | LLC | |||||||||||||||||||||
Hubby4Hire | ||||||||||||||||||||||
Jill of All Trades LLC | LLC | Fairmont | ||||||||||||||||||||
Joseph's Maintenance | ||||||||||||||||||||||
M&S SERVICES | ||||||||||||||||||||||
Suters Handyman Service LLC | Contractor | Fairmont | ||||||||||||||||||||
Total Construction | Morgantown | |||||||||||||||||||||
Tri-County Handyman Services LLC | LLC | Idamay | ||||||||||||||||||||
Handyman Restore & Repair, LLC | LLC | Fairmont | ||||||||||||||||||||
Competitive Advantage Summary | 9A1 | |||||||||||||||||||||
Niche and Strengths | 9A2 | |||||||||||||||||||||
Our Niche | ||||||||||||||||||||||
Our Niche is being a Handyman. We have the experience, knowhow, tools and equipment gives us the ability to perform a large number of needed services under one roof so to speak. Lawn Care, Landscaping, Painting, Plumbing, Electrical, Wood Construction, Drywall Repair, Modifications, Fabrication, etc. | ||||||||||||||||||||||
Page 9 | ||||||||||||||||||||||
Our Strengths | 10A | |||||||||||||||||||||
Our smain trength is that we do think and perform "outside the box" by finding a variety of solutions for situations and challenges. We recognize that there are more than one way to accomplish the goal of building, rempairing and/or modifying what the customer needs done. | ||||||||||||||||||||||
The next strongest strength is 30 years of residential home construction experience and knowledge. Not the so called collected years other companies lay claim to, but real on hand knowledge and experience. | ||||||||||||||||||||||
We have our own mobile fabrication and service shop capable of woodworking, welding, electrical, plumbing, small engine service and repair, etc. | ||||||||||||||||||||||
We are organized from the first day we opened with a business plan much simular to what you are reading now. | ||||||||||||||||||||||
Our Office is also experienced, knowledgeable and adaptable when it comes to employing the various software technologies, keeping up with the tax laws, employee pay roll, coporate banking system and our corporate bookkeeping system. | ||||||||||||||||||||||
We have written our own policies and procedures that follow to the letter the laws, ordenances, regulations and rules that guide as well as govern ever aspect of our operations. | ||||||||||||||||||||||
Over the past 3 years we have continually re-invest into the company's tool and equipment inventory as we carefully expanded our ability to offer services without barrowing a single penny. | ||||||||||||||||||||||
This is our second year as a LLC and we learned figured out this year how to turned a small profit when most other companies/compeditors in our industry are still operating in the red. | ||||||||||||||||||||||
Page 10 | ||||||||||||||||||||||
Marketing Strategy | 11A | |||||||||||||||||||||
Pricing | 11A1 | |||||||||||||||||||||
Location | 11A2 | |||||||||||||||||||||
Our business location isn't a factor when comes to customer/client interaction or access. Our office is at our home along with our storage yard for our equipment. Marketing and/or advertising our location isn't a priority since we go to our new customers when we preform a free estimate. | ||||||||||||||||||||||
Sales Channel | 11A3 | |||||||||||||||||||||
Direct Sales is our strategy using the following channels: | ||||||||||||||||||||||
1. Social Media | ||||||||||||||||||||||
a. Facebook© | ||||||||||||||||||||||
b. YouTube© | ||||||||||||||||||||||
2. Web Service | ||||||||||||||||||||||
a. Browser Population Experts | ||||||||||||||||||||||
3. Direct Mail | ||||||||||||||||||||||
a. Post Card Appointment Reminders | ||||||||||||||||||||||
b. Introduction letters and Brochures | ||||||||||||||||||||||
4. Printed Paper | ||||||||||||||||||||||
a. Business Cards | ||||||||||||||||||||||
b. Brochures | ||||||||||||||||||||||
c. Door Hangers | ||||||||||||||||||||||
d. Post Cards | ||||||||||||||||||||||
Indirect channel: | ||||||||||||||||||||||
1 Human resources | ||||||||||||||||||||||
a. Client "Word of Mouth". | ||||||||||||||||||||||
Promotion | 12A | |||||||||||||||||||||
Promotional Budget | 13A | |||||||||||||||||||||
Operational Plan | 14A | |||||||||||||||||||||
Management Summary | 15A | |||||||||||||||||||||
Financial Plan | 16A | |||||||||||||||||||||
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Appendix A | 17A | |||||||||||||||||||||
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Appendix B | 18A | |||||||||||||||||||||
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Appendix C | 19A | |||||||||||||||||||||
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Appendix D | 20A | |||||||||||||||||||||
Glossory | 21A | |||||||||||||||||||||
Index | 22A | |||||||||||||||||||||